After Hearing His Company Criticized for Its Failure to Respond

question 122

Multiple Choice

After hearing his company criticized for its failure to respond to consumer needs,the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy.Which of the following actions would be the best approach to achieving this goal?

• A) reorganize the company and make marketing its most important department
• B) hire new salespeople to find new customers
• C) expand the advertising budget to make potential customers more aware of its product offerings
• D) create cross-functional teams and instruct them to focus on creating greater customer value
• E) hire a new product development manager

Understand the strategic implications of paying more for labor to attract top talent and support a company's competitive strategy.

Identify the most common applications of pay ranges across different job types and industries.

Grasp the significance of pay policies in shaping desired employee behaviors and organizational outcomes.

Recognize the role of compensable factors in job evaluation and compensation decision-making.

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Definitions:

Value

The economic worth of a good, service, asset, or company based on the benefits or returns it provides.

Pre-Tax Cost

The expense associated with purchasing or investing before any taxes are applied.

Yield To Maturity

The total return anticipated on a bond if it is held until the date of maturity, accounting for both interest payments and the principal repayment.

Debt

An amount of money borrowed by one party from another, under the condition it is to be paid back usually with interest.