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Circuses
As recently as twenty years ago circuses came to town with tents, animals, clowns, and other performers. An advance man arrived about two weeks before the circus actually arrived, covered the community with posters, and gave out free tickets to schoolchildren. If the advance man had done a good job, when the circus arrived and opened its tent doors, three hundred to six hundred people would fill its seats. When the largest circus organizations merged, the newly formed Ringling Bros. and Barnum & Bailey's Greatest Show on Earth began performing in 4,000-seat arenas.
Attendance, however, has stagnated in recent years. People have stopped going to the circus because they miss the circus tent and the close intimate atmosphere it created. The newest thing in circuses is a return to the tent atmosphere with an emphasis on the types of entertainment that were popular years ago. Antique circus wagons, calliope music, and cotton candy are replacing the exotic animals and the prima donna performers. To satisfy the needs of this new audience, the tent circus now sells lattes and wine.
-Refer to Circuses.The aggressive promotions used by advance men indicate that decades ago the circuses probably had a _____ orientation.
Break-Even Point
The point at which the amount of goods produced or sold matches the total costs, leading to no profit or loss.
Variable Expenses
Costs that change in proportion to the level of goods or services produced by a business.
Fixed Expenses
Costs that do not change with the level of goods or services a company produces over a short period, such as rent, salaries, and insurance.
Sales Mix
The proportion of different products or services that a company sells, impacting its overall profitability and revenue.
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