Procter & Gamble Decided to Address the Fact That Hispanic

question 130

Multiple Choice

Procter & Gamble decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to the supermarket,parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.P&G adopted a _____ orientation to achieve this goal.

• A) promotional
• B) societal marketing
• C) customer
• D) marketing
• E) product

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Definitions:

Status

A recognized social position that an individual can occupy.

Taste

Refers to individuals' personal and cultural preferences for specific flavors, styles, or aesthetics.

Conspicuous Consumption

The purchase of goods or services for the purpose of displaying wealth or social status, rather than to meet practical needs.

Debt

An amount of money borrowed by one party from another, typically involving repayment of the initial sum plus interest.