Which of the Following Statements About Marketing Audits Is True

question 117

Multiple Choice

Which of the following statements about marketing audits is true?

• A) Marketing audits only need to be performed once.
• B) The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
• C) Marketing audits are only necessary after a major crisis.
• D) Marketing audits simply examine the external environment in which a company operates.
• E) The marketing audit should only be performed by outside accounting firms.

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Definitions:

Work-For-Hire Agreement

A contract where an employer owns the rights to the intellectual property created by an employee or contractor specifically for that employer during the course of employment or commission.

American Arbitration Association

A non-profit organization offering alternative dispute resolution services, including arbitration and mediation, to individuals and organizations.

Mediator

The third party in mediation whose job is to convince the contending parties to adjust or settle their dispute.