Like Many Other Professional Organizations and Businesses,the American Marketing Association

question 127

Multiple Choice

Like many other professional organizations and businesses,the American Marketing Association has developed a formal,written guideline to help its members make better ethical decisions.This document is a:

• A) behavioral practice
• B) moral ruling
• C) code of ethics
• D) direction of value
• E) principled regulation

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Definitions:

Social Norms

Unwritten rules of behavior accepted by members of a society, which dictate what is considered normal or acceptable.

Deviant Behavior

Actions or behaviors that violate societal norms or expectations.

Microsociological Research

A domain of sociology focused on studying social interactions and behaviors at the individual or small group level.

Symbolic Interaction

Symbolic interaction is a perspective in sociology that focuses on the ways individuals interpret and give meaning to social symbols, interactions, and experiences.