As a Marketing Tool in the United States,social Class

question 66

Multiple Choice

As a marketing tool in the United States,social class:

• A) is useful for lifestyle distinctions between groups
• B) is just a simple measure of income level
• C) offers few insights concerning consumer behavior
• D) is not used because the United States is a classless society
• E) has demonstrated that all classes of consumers shop in the same stores

---

Definitions:

Sensate Culture

A societal framework that prioritizes sensory experience and pleasure over intellectual or spiritual considerations.

Sorokin

Pitirim Sorokin was a Russian-American sociologist known for his contributions to social cycles theory and for founding the sociology department at Harvard University.

Cyclical Theory

A theory that suggests historical events and stages of society repeat themselves in cycles due to underlying patterns or forces.

Social System

A social system is an interdependent set of cultural and structural elements that interact and influence human behaviour and relationships in a society.