While Managers Can Control the Marketing Mix,they Cannot Control the Elements

question 83

Essay

While managers can control the marketing mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

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Definitions:

Gravity

The natural force of attraction exerted by a celestial body, such as Earth, on objects or people on its surface, drawing them toward the center of the body.

Symbols

Objects, characters, figures, or colors used to represent abstract ideas or concepts.

Symbolic Interactionists

Scholars in sociology who focus on how individuals interpret and give meaning to social symbols, leading to interactions based on these interpretations.

Flux

A state of continuous change, movement, or transformation.