Which of the Following Is the Minimum Difference in a Stimulus

question 154

Multiple Choice

Which of the following is the minimum difference in a stimulus that the consumer will notice?

• A) minimum level of perception
• B) absolute level of perception
• C) differential threshold of perception
• D) threshold level of perception
• E) unique threshold of perception

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Definitions:

Smoke Cigarettes

The act of inhaling and exhaling the smoke produced by burning tobacco encased in cigarettes.

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires, used to represent people's attitudes or feelings on a linear scale.

Semantic Differential

A type of scale used for measuring the meaning of things and concepts, involving a series of bipolar adjectives.

Wendy's Survey

A method of gathering customer feedback implemented by the Wendy's fast-food restaurant chain, often for quality improvement or market research purposes.