The External Environment Is a Strong Influence on a Target

question 65

Multiple Choice

The external environment is a strong influence on a target market and can provide _____ for the marketing manager.

• A) opportunities and threats
• B) threats and strengths
• C) environmental loopholes
• D) opportunities and weaknesses
• E) product myopia

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Definitions:

Partnership Property

Assets that are owned by a partnership and used in the conduct of its business activities.

Business Competition

The rivalry among companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.

Information

Data, facts, or details that provide knowledge about something or someone.

Investment Opportunity

A situation or vehicle through which an investor can potentially generate profit or gain from an allocation of resources.