_____ Is a Measure of a Web Site's Effectiveness and Is

question 171

Multiple Choice

_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.

• A) Effective reach
• B) Effective frequency
• C) Gross rating points
• D) Interactiveness
• E) Stickiness

Identify the use of operant conditioning principles in real-world settings, including business and personal behavior modification.

Distinguish between different schedules of reinforcement and their effects on behavior.

Recognize the role of superstitious behaviors as a result of accidental reinforcement.

Understand the legal framework governing international trade and investment, including the role of U.S. laws in regulating foreign and domestic companies.

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Definitions:

Entire Block

A term used in logic or mathematics to refer to the entirety of a set, structure, or piece of data.

Generalization

A broad statement or concept obtained by inference from specific cases, often used to make predictions or to simplify complex ideas.

Conclusion

The statement in logic that follows from the premises by means of the rules of logical inference.

Class

A group of objects or concepts with shared characteristics, often used in categorization.