If a Business Needs a Particular Good or Service and Decides

question 43

Multiple Choice

If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service,the business is:

• A) working to create purchase arbitration
• B) opening itself up to prosecution for illegal activities
• C) acting unethically
• D) trying to eliminate derived demand barriers
• E) practicing reciprocity

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Definitions:

Advertising

The action of calling public attention to products, services, or events, often through paid announcements by an identified sponsor.

Public Relations

The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.

Personal Selling

A direct approach to selling in which a salesperson personally communicates with potential customers to persuade them to purchase a product or service.

SWOT Analysis

A tool for strategic planning that helps in recognizing and comprehending the strengths, weaknesses, opportunities, and threats associated with business competition or the planning of a project.