Until the 1990s,few Firms Practiced Market Segmentation

question 113

True/False

Until the 1990s,few firms practiced market segmentation.

---

Definitions:

Net Present Value

A financial measure that determines the disparity between the current value of incoming cash and the current value of outgoing cash over a certain time frame.

Capital Expenditures

Funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants, buildings, technology, or equipment.

Present Value

Today's financial valuation of an anticipated future monetary sum or series of transactions, adjusted for a certain rate of return.

Annual Cash Inflow

The total amount of cash received by a company from its operations, investments, and financing activities over the course of a year.