Wrestling Merchandise Market Research Has Shown That 6- to 17-Year-Old Males, 18-

question 60

Multiple Choice

Wrestling Merchandise
Market research has shown that 6- to 17-year-old males, 18- to 24-year-old females, and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match. Wrestling events are regularly broadcast in 120 different countries. Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation) can be purchased at JCPenney and Wal-Mart. Clothes for adults are used to reach markets that may not buy action figures, video games, and novelty candy, but who are still proud to sport World Wrestling Entertainment (WWE) trademarks.
-Refer to Wrestling Merchandise. Most Wrestling fans live in the southern United States. Based on this information,what segmentation base would be appropriate?

• A) geographic
• B) demographic
• C) psychographic
• D) product use
• E) benefit sought

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