The Process of Market Segmentation Involves Breaking Down a Heterogeneous

question 158

Multiple Choice

The process of market segmentation involves breaking down a heterogeneous market into homogeneous and identifiable segments.If this process is carried to its extreme,then one could say that:

• A) this is the reason segmentation cannot be used by small firms
• B) all individuals have the same needs in spite of cultural differences
• C) everyone belongs to the same segment
• D) segmentation controls the demand for products
• E) every individual in the world is a market segment

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Definitions:

Investing Activities

Financial transactions related to the acquisition or disposal of long-term assets and investments.

Direct Method

An accounting method used to allocate service department costs directly to producing departments without any intermediate allocation.

Operating Activities

Operating activities involve the primary, day-to-day activities that a company engages in to generate revenue, such as sales, provision of services, and production.

Credit Sales

Sales made on credit, where the payment is received after the delivery of the goods or services.