Which Criterion of Useable Market Segments Means the Firm Must

question 102

Multiple Choice

Which criterion of useable market segments means the firm must be able to reach members of targeted segments with customized marketing mixes?

• A) substantiality
• B) identifiability and measurability
• C) accessibility
• D) responsiveness
• E) reliability

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Definitions:

Cornea

The eye's outermost, transparent layer, which covers the iris and pupil and helps focus incoming light.

Vascular

Pertaining to blood vessels, it involves the transport of blood throughout the body.

Proteoglycan Content

Refers to the amount or concentration of proteoglycans, which are a component of the extracellular matrix and play a crucial role in cell function and structure.

Avascular

Lacking blood vessels; refers to tissues where blood vessels are not present, leading to reduced blood supply.