The Requirement for a Market Segment to Be Responsive Means

question 64

Multiple Choice

The requirement for a market segment to be responsive means:

• A) over half of the consumers in the identified segment will be actively interested in the product
• B) all the segments identified by a marketer should respond to the marketing mix
• C) all the segments identified by a marketer should not respond to the marketing mix
• D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
• E) the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

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Definitions:

Marginal Social Cost

The total cost to society of producing an additional unit of a good or service, including both the private costs and any external costs.

Oil Refinement

The industrial process of transforming crude oil into usable products including fuels, lubricants, and petrochemicals.

Pollution

The contamination of the natural environment, which can lead to harmful effects on ecosystems and human health.

Marginal External Cost

The additional cost imposed on society that is not accounted for by the producer as output increases.