While Most Marketing to Generation Y Tries So Hard to Be

question 148

Multiple Choice

While most marketing to Generation Y tries so hard to be hip that it borders on parody,Vans has kept the decades-old brand real and vital for Gen Yers.Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks,which operate in malls around the country;the wildly successful Vans Warped Tour for alternative music;and the Vans Triple Crown,the brand's answer to the X Games.The segmentation plan used by Vans relies heavily on _____ segmentation.

• A) ethnicity
• B) income
• C) age
• D) gender
• E) occupation

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Definitions:

Union Instrumentality

The perceived effectiveness of a labor union in achieving desired outcomes or goals for its members.

Employee's Decision

Choices or judgments made by an employee regarding their career path, job responsibilities, or workplace situations.

Organizational Mission Statement

A formal summary of the aims and values of a company, organization, or individual, guiding its goals, strategies, and operational activities.

Authorization Cards

Documents signed by employees to indicate their consent or request for representation by a union or for approval of a specific action.