General Mills Offers a Deal Where Its Cereal Users Can

question 100

Multiple Choice

General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.In other words,it is a form of _____ segmentation.

• A) lifestyle
• B) motive
• C) usage-rate
• D) demographic
• E) personality

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Definitions:

Postage Stamps

Small pieces of paper issued by a government or an official postal administration, denoted with a specified value, and used to pay for the shipment of mail.

Certificates of Deposit

Time-bound deposit accounts offered by banks that pay interest and have a fixed maturity date.

Money Market Funds

Investment funds that invest in short-term debt securities, providing investors with high liquidity and minimal risk.

Remittance Advice

A document sent by a customer to a business, indicating that an invoice has been paid, often accompanying the payment.