Firms Can Be Categorized by the Type of Purchasing Strategy

question 14

Multiple Choice

Firms can be categorized by the type of purchasing strategy used._____ consider numerous,even unfamiliar suppliers and solicit and analyze options.

• A) Satisficers
• B) Strivers
• C) Optimizers
• D) Actualizers
• E) Innovators

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Definitions:

Marketing Executives

Professionals responsible for developing and overseeing marketing strategies to increase brand awareness and market share.

Marketing Channel

The path or route that products and services take from the producer to the end consumer, including all the intermediaries involved.

Intermediaries

are entities that act as a middleman in the distribution process between producers and consumers or between different trading partners.

Cheerios

A brand of cereal produced by General Mills, known for its distinctive O-shape and health-oriented marketing.