Thompson Pools Installs and Maintains Swimming Pools

question 164

Multiple Choice

Thompson Pools installs and maintains swimming pools.They group their customers according to their needs: new installs,regular maintenance,and frequent product consumers.When do they need a new segmentation analysis?

• A) Once every 20 years is about average
• B) They should do them regularly because of the rapidly changing nature of most markets
• C) They don't need any because consumer markets don't rapidly change and develop like business goods markets
• D) Every year,using new bases for variety
• E) Only when the market changes

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