University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is

question 156

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.If the students analyze census data to determine demographic trends in the primary market area for the university,they are using _____ data.

• A) primary
• B) secondary
• C) proprietary
• D) single-source
• E) representational

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Definitions:

Political Contexts

Refers to the political environment and circumstances within which events occur, affecting their outcomes and interpretations.

Cultural Contexts

The various social, historical, and environmental factors influencing how individuals interpret behaviors, events, and notions, affecting communication and interaction.

Neurotic

Relating to, constituting, or suffering from a mental condition that involves excessive anxiety, moodiness, worry, or obsessive behaviors without psychosis.

Agreeable

A personality trait characterized by being friendly, cooperative, and easy to get along with.