When Procter & Gamble (P&G)introduced Liquid Tide to a New

question 165

Multiple Choice

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment,consumers in the traditional powdered detergent segment switched to the liquid product.Rather than real sales growth,P&G simply experienced the shifting of existing customers to a new product.This exemplifies a drawback of multisegment targeting strategy called:

• A) demarketing
• B) selective perception
• C) undifferentiation
• D) cannibalization
• E) market repositioning

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Definitions:

Moral Development

The method by which people form appropriate attitudes and actions toward others within society, guided by the social and cultural standards, regulations, and legislation.

Behavioral Rating Scales

Tools used to assess behaviors and symptoms, often in the context of mental health, by quantifying observations.

Private Speech

Self-directed talk people engage in to guide their own thoughts and actions, often seen in children as a developmental tool.

Psychological Disturbance

Refers to a set of behavioral, emotional, or cognitive dysfunctions that are significantly disruptive to one's daily life.