In Which of the Following Situations Would a Marketing Researcher

question 5

Multiple Choice

In which of the following situations would a marketing researcher be most likely to use executive interviews?

• A) a manufacturer of extruded plastic wants to determine where there are other markets for its products
• B) a manufacturer of frozen dinners wants to research the eating habits of its target market
• C) the producers of children's programming on public television want to learn more about the viewing habits of an audience composed of 5- to 12-year-old males
• D) a shampoo manufacturer wants to test which smells consumers perceive as relaxing and exhilarating
• E) an aluminum can manufacturer wants to research how people are disposing of cans

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Definitions:

Basic Markets

Refers to the simplest forms of economic markets where goods and services are exchanged between buyers and sellers under minimal regulations or complexities.

Resource Market

A marketplace where resources or inputs (like labor, capital, and raw materials) needed for production are bought and sold.

Incentive Problem

A situation where the economic incentives offered do not align with desirable outcomes, leading to inefficiency or undesired behavior.

Communist Central Planning

An economic system where the government makes all decisions regarding the production and distribution of goods and services.