While Discussing an Upcoming Marketing Research Study of How the Home

question 25

Multiple Choice

While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?

• A) a nonprobability sample
• B) a quota sample
• C) a convenience sample
• D) a probability sample
• E) a field service sample

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Definitions:

Sterilization

A medical procedure used to permanently prevent an individual from reproducing, often performed as a form of birth control.

Public Good

A commodity or service that is provided without profit to all members of a society, either by the government or a private individual or organization.

Eugenics

A set of beliefs and practices aimed at improving the genetic quality of the human population, often associated with morally controversial and discriminatory policies.

Population

The total number of people inhabiting a particular country, area, or place.