While Discussing an Upcoming Marketing Research Study of How the Home

question 25

Multiple Choice

While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?

• A) a nonprobability sample
• B) a quota sample
• C) a convenience sample
• D) a probability sample
• E) a field service sample

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Definitions:

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution of data.

Visual Representation

The use of images, diagrams, graphs, or other visual formats to present data or information for easier understanding.

Proportion

A statistical measure that refers to the fraction of the total number of outcomes in a particular category.

Frequency Polygon

A graphical representation of the distribution of a dataset that shows how often each value in the dataset occurs.