After the Research Team at Nabisco Had Generated More Than

question 109

Multiple Choice

After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

• A) business analysis
• B) diffusion
• C) idea screening
• D) test marketing
• E) idea generation

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Definitions:

Market Price

The current price at which a good or service can be bought or sold in a given market.

Maximum Price

A price ceiling set by the government or a regulatory body, above which a product or service cannot be sold in the market.

Price Ceiling

A government-imposed limit on how high a price can be charged for a product, service, or commodity.

Government

Government is the system or group of people governing an organized community, often a state.