Which Type of Consumer Product Requires Comparison Shopping Because It

question 171

Multiple Choice

Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?

• A) unsought product
• B) secondary product
• C) unique product
• D) shopping product
• E) selective product

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Definitions:

Global Marketplace

Refers to the international trading environment where goods and services are bought and sold across national borders.

Infrastructure

The fundamental physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.

Marketers

Professionals involved in the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Global Entry Strategies

Techniques and methods businesses use to enter foreign markets, including exporting, licensing, franchising, or through joint ventures.