In General,most Consumers Don't Spend a Lot of Time Thinking

question 80

Multiple Choice

In general,most consumers don't spend a lot of time thinking about their funeral.So some funeral home advertising tries to get them to think about their loved-ones and encourage preplanning their funeral. This is an attempt to get people to think about a product that most consumers do not actively seek.In other words,insurance is a(n) _____ product.

• A) heterogeneous shopping
• B) specialty
• C) unsought
• D) business
• E) consumer

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry.

Structure

The arrangement of and relations between the parts or elements of something complex, often referring to organizations or systems.

Felt Need

A personal perception of what is lacking and necessary for one's well-being, leading to motivation to fulfill that need.

Self-Esteem

An individual's subjective evaluation of their own worth or abilities.