Which of the Following Statements Describes an Advantage to Retailers

question 86

Multiple Choice

Which of the following statements describes an advantage to retailers associated with developing their own brands?

• A) Dealers must market the brand, thus cutting into the gross margin.
• B) Higher gross margins are available on private brands.
• C) Private brands, particularly those owned by discounters, are perceived to be of a higher quality.
• D) Dealers often buy in large quantities and thus always have a ready supply.
• E) Private brands are normally delivered more promptly by the manufacturer.

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Definitions:

Associated

Being connected or related to something else, either in terms of relationships, functions, or characteristics.

Stimulus Generalization

The psychological phenomenon where a learned response to a specific stimulus is evoked by similar stimuli, indicating a transfer of learning.

Similar Manner

Refers to actions or processes that are alike or nearly identical in method or execution.

Different Stimuli

Refer to various external or internal factors that can elicit responses from an organism or a system.