Which Type of Segmentation Divides a Market by the Amount

question 140

Multiple Choice

Which type of segmentation divides a market by the amount of product bought or consumed?

• A) benefit segmentation
• B) characteristic segmentation
• C) usage-rate segmentation
• D) demographic segmentation
• E) psychographic segmentation

---

Definitions:

Under-20 Americans

Individuals within the United States who are younger than 20 years old.

Disruptive Mood Dysregulation Disorder

A psychiatric disorder observed in children and adolescents, characterized by persistent irritability and frequent episodes of behavior outbursts far more severe than the typical mood fluctuations seen in this age group.

Academic Failures

Academic Failures are instances where an individual fails to meet the prescribed academic standards, potentially impacting their educational trajectory and self-esteem.

Overweight

Having more body fat than is optimally healthy, often defined by a body mass index (BMI) over 25 but less than 30.