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Nestle When Consumers Think of Nestle, They Probably Think of Chocolate

question 136

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Nestle
When consumers think of Nestle, they probably think of chocolate. Historically, though, Nestle's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafe, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestle is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction. Critics claim this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestle.After developing these new,functional products,Nestle will have to change consumers' perceptions of its brands because it is known for indulgence,not wellness. Nestle will have to _____ itself.

Definitions:

Raw Materials Purchases

The total cost a company incurs for acquiring the raw materials needed in the production process.

Budgeted Balance Sheet

A projected financial statement showing the expected financial position of a company at a future date, taking into account its assets, liabilities, and equity.

Retained Earnings

Retained earnings are the portion of a company's profits not distributed as dividends to shareholders but reinvested in the business or kept as reserve.

Budgeted Income Statement

A financial report that projects income, expenses, and net income for a future period based on management's expectations.