The Screening and Concept Testing Stage of the New-Product Development

question 147

Multiple Choice

The screening and concept testing stage of the new-product development process is used to:

• A) eliminate undesirable ideas and predict consumer acceptance
• B) refine the promotion campaign to be used with the new product
• C) determine the potential profits to be gained from the new product
• D) determine how long the test market should be run
• E) generate new-product ideas

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Definitions:

Communities

Groups of people living together in a shared environment, sharing common interests, cultures, or identities.

Symbolic Interactionism

A sociological perspective that focuses on the ways that individuals interpret and give meaning to the world through their interactions with others.

Democratic Promise

The belief or hope that democratic governance will lead to fair representation, justice, and equality among a nation's citizens.

Race and Racism

Concepts where race is a categorization of humans based on physical differences, and racism is the prejudicial treatment or discrimination against people based on their race.