What Can the Marketers of Consumer Products Expect to Find

question 156

Multiple Choice

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

• A) All products go through every stage of the life cycle.
• B) Changes in a product can change its life cycle.
• C) The amount of time products stay in each stage is standardized for consumer products,but not industrial products.
• D) All products except those considered faddish go through every stage.
• E) The theory helps to predict how long a firm will stay in each stage.

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Definitions:

Subchapter S Corporation

A form of corporation in the United States that meets specific Internal Revenue Code requirements, allowing it to be taxed as a pass-through entity, thus avoiding double taxation.

Shareholders

Individuals or entities that own one or more shares of stock in a company, and therefore have a financial interest in its performance.

Cooperative

Organization whose owners join forces to collectively operate all or part of the functions in their business.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task. This task can be a new project or any other business activity, with all parties sharing the profits, losses, and control of the business.