Which of the Following Statements About the Product Life Cycle

question 6

Multiple Choice

Which of the following statements about the product life cycle (PLC) is true?

• A) The PLC concept encourages marketing managers to think reactively.
• B) Marketers do not yet understand the relationship between the adopter categories and the stages of the PLC.
• C) There are as many new buyers in the maturity stage of the PLC as in the growth stage.
• D) The PLC is especially useful as a predicting tool.
• E) Just as there are five adopter categories,there are five PLC stages.

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Definitions:

Optimal Number

A value that represents the most efficient, effective, or functional level or amount in a given context.

Monthly Profit

The net amount of money gained or lost by a business within a month after all revenues and expenses have been accounted for.

Slack Variables

Additional variables introduced into linear programming problems to convert inequality constraints into equality constraints.

Nonnegative

A term describing numbers that are greater than or equal to zero, excluding negative numbers.