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Fitbit the Pedometer Is Getting Kicked Up a Notch with the the New

question 46

Multiple Choice

Fitbit
The pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn't very easy for users, but once over that hurdle, it's relative easy to use.
-Refer to Fitbit. The idea for the Fitbit was generated from an employee retreat in which everyone was encouraged to think of unlimited product ideas for the fitness-minded consumer. Participants did not critique any of the ideas as the goal at that point was just to generate ideas. What idea-generating technique does this illustrate?

Definitions:

Impersonal Tone

A communication style that lacks personal emotion or feeling, often used in formal contexts.

Sentence Structure

The way in which the components of a sentence (subject, verb, object) are organized, affecting clarity, effectiveness, and readability.

Sincerity

The quality of being free from pretense, deceit, or hypocrisy in one's actions or words.

Qualities

Characteristics or attributes that determine the nature or behavior of something.