Canesta Company Has Developed a Virtual Keyboard Out of Light

question 115

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,then its choice of channels will largely be influenced by:

• A) factors of production
• B) customer characteristics
• C) ownership factors
• D) product factors
• E) market factors

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Definitions:

Personal Assessments

Evaluations or analyses of an individual's characteristics, skills, or performance.

Direct Observation

A research method where behaviors or events are recorded as they naturally occur, without interference or manipulation by the observer.

Internal Locus of Control

The belief that one's actions and behaviors are responsible for the outcomes in their life, rather than external forces.

External Locus

A psychological concept where individuals believe that their lives are controlled by external forces rather than their own actions.