The Main Function of a Promotional Strategy Is To

question 17

Multiple Choice

The main function of a promotional strategy is to:

• A) convince the target customers that a firm's products offer competitive advantages over those of its competition
• B) find a niche in the marketplace for the firm and its products
• C) provide the firm with research information about the success of its marketing effort
• D) create efficient distribution channels
• E) guarantee control over the length of the stages of the product life cycle

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