Rolex Is an Expensive Brand of Watches

question 71

Multiple Choice

Rolex is an expensive brand of watches.The company has a policy of only having one or two dealers within a given large geographic area.Buyers of Rolex watches will travel to acquire just the right watch. This is an illustration of which level of distribution intensity?

• A) exclusive
• B) intensive
• C) selective
• D) reciprocal
• E) premium

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Task Schedule

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