In 1935,Howard Johnson Teamed Up with Reginald Sprague to Establish

question 57

Multiple Choice

In 1935,Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise.Their idea was to let independent operators use the same name,food,supplies,logo and even building design in exchange for a fee.In terms of the type of channel relationships established,this non-equity agreement would require a(n) _____ relationship.

• A) negotiated
• B) functional
• C) cooperative
• D) hierarchical
• E) segregated

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Definitions:

Dimension of Personality

Characteristics or traits that can be used to describe an individual’s personality, often including openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Initiative

The ability to assess and initiate things independently, often leading to action without explicit instructions.

Locus of Control

A psychological concept that refers to the extent to which individuals believe they have power over events in their lives, as opposed to external forces beyond their control.

MBTI

The Myers-Briggs Type Indicator: a personality assessment tool that categorizes individuals into 16 distinct personality types based on their preferences in four dimensions of human behavior.