One of the New Developments in Retailing Is M-Commerce

question 4

Multiple Choice

One of the new developments in retailing is m-commerce.M-commerce refers to the ability to:

• A) use unique communication techniques to send advertising messages
• B) create situations in which the AIDA technique is effective
• C) more efficiently manage customer demand with inventory
• D) shop using wireless mobile devices
• E) motivate consumers to buy more by creating more feedback channels

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Definitions:

Age Discrimination in Employment Act

A U.S. federal law that prohibits employment discrimination against individuals 40 years of age or older.

Seniority System

An employment system where decisions about promotion, pay, layoffs, and other working conditions are based on the length of time an employee has worked for an employer.

Equal Pay

The legal or ethical principle requiring that employees be paid the same wage for similar work regardless of gender, age, ethnicity, or other non-performance related factors.

Comparable Worth

The principle of equal pay for work of equal value, regardless of the gender or status of the worker.