Examlex
A small,high-tech company has just launched a new writing pen that has a memory,much like a small computer.The advertising campaign focuses on the innovativeness of the new product.This is an example of pioneering advertising.
Race Crossover
A phenomenon where the relative mortality rates of race or ethnic groups change positions over time or age.
Activity Theory
A psychological and sociological theory that suggests older adults are happier and more satisfied if they remain engaged in activities and maintain social interactions.
Gender Stratification
Is the unequal distribution of wealth, power, and privilege across genders within a society.
Biological Perspective
A way of looking at psychological issues by studying the physical basis for animal and human behavior.
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