All of the Following Statements About How Adopters Participate in the Diffusion

question 170

Multiple Choice

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

• A) Early adopters may also be opinion leaders.
• B) Laggards are the last consumers to adopt a new product.
• C) There are three categories of consumers who will adopt an innovation.
• D) The dominant characteristic of members of the late majority is skepticism.
• E) Innovators are the first to purchase a new product.

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Definitions:

Government Business Organization

An entity directly operated by the government that engages in commercial activities, often with a public service or economic objective.

Non-Business Government Organization

An entity that operates within the government framework but is not focused on commercial or business activities, often tasked with policy implementation or service provision.

Distinguish

Differentiate or identify differences between two or more things.

Derivatives

Financial instruments whose value is derived from the value of an underlying asset, index, or interest rate.