The USArmy Created a Video Game Called America's Army to Boost

question 46

Multiple Choice

The U.S.Army created a video game called America's Army to boost its recruiting efforts.The game is an example of:

• A) an interconnect
• B) a videomercial
• C) advergaming
• D) a relationship tool
• E) an infomercial

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Definitions:

Goal-setting Theory

A framework that suggests specific, challenging goals along with appropriate feedback contribute to higher and better task performance.

Comparable Worth

The concept that jobs of equal value to an organization should receive equal pay, regardless of the gender or minority status of the job holders.

Valence

The value an individual places on the expected outcome of an action or behavior, which can influence their motivation.

Instrumentality

In the context of motivation theory, the belief that a certain behavior will lead to achieving a desired outcome or reward.