The Marketing Function That Evaluates Public Attitudes,identifies Areas Within the Organization

question 102

Multiple Choice

The marketing function that evaluates public attitudes,identifies areas within the organization that are of public interest,and executes a program of action to gain public understanding is:

• A) public relations
• B) advertising
• C) implicit communications
• D) personal selling
• E) sales promotion

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Definitions:

Corporate Scandals

Instances of unethical behavior or illegal actions by individuals or organizations, often resulting in public outrage and legal consequences.

Perceived Unethical

Recognized or believed to be morally wrong or against ethical standards.

Tolerant

The quality of being open and accepting of people, ideas, and practices that differ from one's own.

Ethical Debate

A discussion or argumentation regarding moral principles, where the focus is on identifying the most ethical course of action in a given situation.