All of the Following Are Reasons Why the Concept of Integrated

question 42

Multiple Choice

All of the following are reasons why the concept of integrated marketing communications (IMC) is growing in popularity EXCEPT:

• A) The proliferation of thousands of media choices beyond the traditional media has made promotion a complicated task.
• B) The shift to more Internet-based information search by consumers.
• C) Critics of promotion have suggested that uncoordinated promotion is wasteful and inefficient.
• D) Marketers have slashed their advertising spending in favor of promotional techniques that generate immediate sales responses and have more easily measured effects.
• E) The mass market has fragmented.

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Definitions:

Relevant Information

Data or facts that are directly related to the matter at hand or subject being discussed or analyzed.

Tort

A wrongful act or infringement of a right leading to civil legal liability, distinct from contractual obligations.

Invasion Of Privacy

An infringement on a person's right to keep their personal matters and relationships confidential and free from public scrutiny.

False Imprisonment

The unlawful restraint of a person's freedom of movement, without legal authority or justification.