Fans of Cheerwine Cherry-Flavored Cola Are Able to Explain Why

question 144

Multiple Choice

Fans of Cheerwine cherry-flavored cola are able to explain why Cheerwine is superior to any other type of cherry cola.They are scattered throughout the southeastern United States and are extremely brand loyal.The characteristics of this target market indicate that a promotional mix with _____ should be used.

• A) less publicity and sales promotion and more personal selling
• B) more advertising and sales promotion and less personal selling
• C) more sales promotion and personal selling and less advertising
• D) less sales promotion and more advertising and personal selling
• E) more advertising and less sales promotion and public relations

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Definitions:

Macular Degeneration

Macular degeneration is a medical condition affecting the macula (part of the retina) that leads to vision loss, most commonly in older adults, characterized by the deterioration of the central portion of the retina.

Vaginal Dryness

Is a condition characterized by a lack of moisture in the vaginal area, which can cause discomfort and issues with sexual activity, typically associated with menopause.

Menopause

The time in middle age, usually around age 50, when a woman’s menstrual periods cease and the production of estrogen, progesterone, and testosterone drops. Strictly speaking, menopause is dated one year after a woman’s last menstrual period, although many months before and after that date are menopausal.

Hot Flashes

Sudden feelings of warmth, often intense, that spread over the body and can cause sweating; a common symptom of menopause.