DAGMAR Is an Acronym For

question 166

Multiple Choice

DAGMAR is an acronym for:

• A) defining and achieving goals means advertising reach
• B) developing aggressive markets
• C) designing advertising with market research
• D) defining advertising goals for measured advertising results
• E) developing aggressive growth markets and revenues

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Definitions:

Pleasant Event

An occurrence or experience that brings joy, satisfaction, or happiness to those involved.

Negative Reinforcement

A psychological strategy that involves the removal of an unfavorable outcome or stimulus to increase the likelihood of a desired behavior.

Positive Reinforcement

A technique in behavior management that involves providing a reward or incentive following a desired behavior to increase the likelihood of its recurrence.

Unpleasant Event

Refers to an occurrence that is disagreeable or causes discomfort.