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I'm a Mac On and Off for Several Years Apple Inc. Has Been

question 55

Multiple Choice

I'm a Mac
On and off for several years Apple Inc. has been running its "I'm a Mac" advertising campaign. In the ads, seen on television and on the Internet, actors play the roles of a Mac and a Windows PC. The actor that plays the PC, often known as the PC guy, John Hodgeman, is portrayed as a nerd, while the Mac guy, played by Justin Long, is (of course) the "cool" guy. The ads tout the many advantages of the Macintosh operating system, ranging from its ease of use to its freedom from the many viruses that plague Windows-based PCs. For example, in one ad the PC guy tapes a camera to his head to make a video only to be reminded that all Macs come with a built-in camera. In another the PC guy sings a country song bemoaning the problems of the Windows operating system.
-Refer to I'm a Mac.In attempting to get consumers to ask the retailer for this product,Apple Inc.is using a _____ promotional strategy:

Definitions:

Virtue

Virtue is the quality of moral excellence, righteousness, and adherence to ethical principles in one's behavior and decision-making processes.

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on psychosocial development across the lifespan.

Local Hospital

A healthcare institution located conveniently nearby to provide medical care and services to the community.

Piano

A musical instrument with a keyboard, strings struck by hammers, and pedals, used to produce a range of sounds and music.