In Advertising,the Goal Is to Sell the Product's _____,Not Its

question 25

Multiple Choice

In advertising,the goal is to sell the product's _____,not its _____.

• A) benefits; attributes
• B) characteristics; appeals
• C) values; traits
• D) competitive edge; virtues
• E) differential advantage; properties

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Definitions:

Uber

A multinational ride-hailing company that offers services like car rides, food delivery, and a courier service through its mobile app.

General Motors

An American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts.

Harassment

Unwanted conduct affecting the dignity of individuals or groups, which may create an intimidating, hostile, degrading, humiliating or offensive environment.

Angus Reid Poll

A specific type of public opinion polling conducted by the Angus Reid Institute, a prominent Canadian non-profit organization focusing on research in economics, public policy, and societal issues.