Examlex
An advertising _____ identifies a reason for a person to buy a product.
Disambiguation
The process in content analysis of assigning a word the most appropriate meaning out of all possible meanings.
Hypothesis
A testable statement about the relationships one expects to find among variables of interest. A two-tailed test predicts relationships between two variables but does not specify the direction of the relationship. A one-tailed test specifies the direction of relationships between variables. Null hypotheses specify that there is no relationship between variables.
Content Analysis
Content analysis is a research method used for systematically analyzing the content of communication, such as texts or media, to quantify patterns or themes.
Quantitative
Pertaining to research or data that can be measured or quantified, often using statistics to represent and analyze variables numerically.
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